SEO(search engine optimization) refers to the process of increasing traffic to a website via search engines via search results or organic search. Your website will be visited more often if it ranks higher on the Search Engine Result Page.
Creating great content is key to an SEO strategy. But if you neglect the technical side of how your content is delivered, then you are putting up unnecessary barriers for yourself. For many business owners, it may be beneficial to hire a technical SEO expert in Dallas who can handle the nuances for you.
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At a high level, the services they provide should lead to:
1. More traffic
As your website and content become better optimized, you will inevitably begin to rank better for certain keywords. In some cases, you may enter the first page and even the top 5 search results, where the majority of traffic funnels into.
You will also experience more people who stay on your website and consider your products as they optimize aspects such as page speed and mobile friendliness.
2. More customers
With an increase in traffic and higher rankings for targeted keywords, you will experience an increase in customers. As a result, technical SEO can be directly linked to increasing revenue.
Keep in mind also that technical SEO should be done as part of a holistic SEO strategy. As important as it is to optimize your site, great content and positive social feedback to your site are still kings.