Document your success stories on video. Business owners need to build trust and credibility of their testimonies and video market of satisfied customers are a great way to get there.
Creation of video testimonials is a great way to grow your small business. You can also use video testimonials with the help of professionals from companies such as https://businessbuildersconnection.com/video-testimonials-service/.
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Imagine the scenario. Potential customers do research on your company and products. They are confused about what choice to make.
They might be on your site and click on a testimonial from a client. You provide a potential customer the opportunity to get a personal recommendation from a past customer. This is a very powerful and effective strategy.
Let me give you a perfect example of a business associate of mine. It provides after school education and enrichment programs in quality schools.
His company has several programs and its business model provides an opportunity for school districts.
They can consolidate their efforts and reduce costs by administering a single program provider to treat. The school saves time and money and children can have several programs to choose.
Now imagine the value of having school administrators explain this idea on a video. They can specifically explain to any other school-administrative decision makers, the value of using the services of my client.
The directors of a school can see and hear another school administrator tell them how to solve their problem of dealing with multiple vendors.