Use Explainer Videos on Your Site to Convert Clients

Video is a powerful tool for optimizing website audience so that they can stay on your website for a while and take action on your product or service. Given that one-third of all online activity is watching videos – and this statistic is increasing from year to year – using video can be a great way to engage with your audience.

A great way to turn random viewers into loyal customers is to use explanatory videos. You can choose best explainer video company at Explanation videos are typically animated videos on a blank background that take a minute or two to describe your services and what makes you unique.

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Here are the top three reasons you might get an explanatory video to buy:

1. Brand Authority

Investing in an explanatory whiteboard video shows that your business takes user experience seriously. By watching an animated video of your process, you will learn that you are a professional and invest in what you do, not sketch.

2. Learning styles

Explanatory videos engage the senses. An animated video provides a visual presentation of your product, while a voice also provides a voice to explain the service in more detail. Text, although limited, will also appear on the video.

3. Call to action

After you've verified your audience through the steps of your work and how you work, you can end the video by telling your audience what to do next. If someone is engaged enough to watch the entire 1 to 2 minute video, you probably have a busy client. All you have to do is submit to the situation by telling them what to do now.