Importance of Colors in Employee Uniforms

Recent scientific studies documented in various textbooks and academic journals show that choosing colors to represent a specific brand or business via, It is one of the most effective ways of attracting customers. For instance, many fast foods restaurants use bright yellows and reds to represent their brands. 

The color red is notoriously known for drawing up customers' attention. It does this by producing a feeling of excitement in the mind of consumers. On the other hand, yellow is used because it causes prospective customers to pause and feel happy. This newly developed mind frame encourages them to buy their products.

Most of us have walked in streets that have food courts or driven on a busy retail highway. Try to remember which colors caught your attention the most. I am sure among your picks there are bright yellows and reds.

This is evidently shown by construction workers or motor cyclists who wear high visibility vests. They all have a conspicuous yellow color. A color preference is an emotional response that lacks any rational basis. 

Psychologists say that colors rule the choices we make on nearly everything. Many people would like to think they make rational decisions based on merits and demerits. However, this is not the case since we are all unknowingly ruled by our preferences in color.